Defining Your Audience
Marketing your book is a task as difficult as writing
the manuscript. While the internet bookstores have
reinvented mass marketing of books, the majority of your books
will be sold directly to the people for whom you have written
the book. It is important, therefore, that you define your audience
carefully. Defining your audience is different from
developing a marketing plan.
Defining your audience
that you should know WHO is going to buy your book before you
Some publishers advise not seeking publishing information
until you have your manuscript completed. We at Kirk House prefer
to confer with the author at the beginning of the writing project
in order that the audience/market be clearly defined. Your book
has a greater chance of success in the marketplace if we work
together to define the audience.
To define the WHO you should be very specific.
It is helpful to write a one-page description of the person who will be
interested in reading your book. For example: Is this an academic book
intended for university professors? Which academic discipline? Are they
doing research? Are they teaching? Is your book written for use by students
in the classroom?
Is this a childrens book? Children do not buy
books. Who will buy the book? Mothers? Fathers? Grandparents?
Where? What will capture their attention?
Where do you see your book being sold? Do you know
what steps are necessary to get your book into their product line?
What discount will they require?
We can help you clearly define your audience in
order that we can later get your book into the appropriate marketing