Serving Authors with a New Publishing Paradigm


Osmo Vänskä
Orchestra Builder
This full-color coffee table book is an excellent biography with superb photography.

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Bringing of each manuscript to a book is a thrilling adventure with the author.

Defining Your Audience

Marketing your book is a task as difficult as writing the manuscript. While the internet “bookstores” have reinvented mass marketing of books, the majority of your books will be sold directly to the people for whom you have written the book. It is important, therefore, that you define your audience carefully. Defining your audience is different from developing a marketing plan.

Defining your audience means that you should know WHO is going to buy your book before you start writing.

Some publishers advise not seeking publishing information until you have your manuscript completed. We at Kirk House prefer to confer with the author at the beginning of the writing project in order that the audience/market be clearly defined. Your book has a greater chance of success in the marketplace if we work together to define the audience.

To define the WHO you should be very specific. It is helpful to write a one-page description of the person who will be interested in reading your book. For example: Is this an academic book intended for university professors? Which academic discipline? Are they doing research? Are they teaching? Is your book written for use by students in the classroom?

Is this a children’s book? Children do not buy books. Who will buy the book? Mothers? Fathers? Grandparents? Where? What will capture their attention?

Where do you see your book being sold? Do you know what steps are necessary to get your book into their product line? What discount will they require?

We can help you clearly define your audience in order that we can later get your book into the appropriate marketing channels.

Our paradigm, with two imprints (Kirk House and Quill House. See below),
provides a number of options by which to get your book published.
Kirk House Publishers:
      Royalty Publishing  |  Co-Publishing

Quill House Publishers:
      Subsidy Publishing  |  Self-Publishing Assistance  |  Printing Services

Attn: Leonard Flachman, Publisher
PO Box 390759
Minneapolis, MN 55439
Toll Free: 1-888-696-1828

© 1999 Kirk House Publishers. All rights reserved.
Question, comments to

Minneapolis, MN

I am especially indebted to the publisher who was particulary wise in his editorial and publishing decisons.
Lloyd Svendsbye

  To the publisher goes a word of thanks for his wise and patient counsel in producing this book.
Rodney Juell

  Your editorial director did the final editing with superb precision, insight, and care.

  The publisher ingeniously guided the rather complex project, which has multiple writers, to its ultimate fulfillment.
James Hofrenning