Developing a Book Marketing Plan
is the task of identifying the strategies and avenues of getting your book
the potential buyers. It is important that you have clearly defined
your audience before we begin work on a marketing plan.
Some of the possible marketing avenues are:
Book distributors and wholesalers
Radio / TV interviews
Direct mail professional colleagues
Direct mail friends and relatives
Formulas help us determine what sales numbers to expect from each of these
These sales projections are important in determining how large the
print run for your book should be.
Your input in the development of the marketing plan
is a key to the success of your book. You know the specific
audience professional or academic disciplines to which your
book is written. You can help us develop the local contacts for news
Realistically, only a small percentage of the books
published by the major
are profitable publications.
While the internet "stores" do give your title national
and international exposure, very few titles published with small
publishers reach national markets.
For those books which are compatible with our
of a marketing plan means tailoring an existing plan to include your local
networks. Other books will require much more work on our part
and on your part to develop a plan which will achieve the greatest
sales potential for your book.