Developing a marketing plan is the task of identifying the strategies and avenues of getting your book before the potential buyers. It is important that you have clearly defined your audience before we begin work on a marketing plan.

Some of the possible marketing avenues are:

• News releases
  
• Local bookstores
  
• Book distributors and wholesalers
  
• Radio / TV interviews
  
• Review copies
  
• Direct mail — professional colleagues
  
• Direct mail — friends and relatives
  
• Libraries
  
• The Internet
  

Formulas help us determine what sales numbers to expect from each of these categories. These sales projections are important in determining how large the print run for your book should be.

Your input in the development of the marketing plan is a key to the success of your book. You know the specific audience — professional or academic disciplines — to which your book is written. You can help us develop the local contacts for news releases, etc.

Realistically, only a small percentage of the books published by the major royalty publishers are profitable publications. While the internet "stores" do give your title national and international exposure, very few titles published with small publishers reach national markets.

For those books which are compatible with our primary catalog , the development of a marketing plan means tailoring an existing plan to include your local networks. Other books will require much more work on our part and on your part to develop a plan which will achieve the greatest sales potential for your book.